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Flutter Entertainment

Flutter Entertainment is a renowned sports betting and online gaming company. It is a holding firm for many thriving UK casino brands, such as Betfair and Paddy Power. Flutter Entertainment aims to be an international leader in online betting and responsibly and safely bring excitement to life for customers. 

Flutter Entertainment is a beacon in the gambling field, setting high standards for innovation, diversity, and user engagement in gaming genres. This comprehensive review explores the company's growth and current growth as a powerhouse in the gaming world.

Written by Jennifer Brown ✔️ Fact Checked by: Christopher Taylor 📅 Last Updated: December 2024
Flutter Entertainment

Flutter Entertainment History

Betfair and Paddy Power are the core of Flutter Entertainment. The two iconic sports betting websites started as rivals but merged in 2015 after the big-money acquisition. Betfair, a new company, took 48% of this deal, while Paddy Power took 52%. 

The company's first years after the acquisition could have been better. In 2016, the merged brand made a grave mistake when it paid for Hillary Clinton's victory during the US presidential election. Things did not go as planned since Donald Trump's victory surprised many, and this mistake caused the company a financial setback and public mockery.

Nevertheless, Flutter Entertainment PLC bounced back swiftly. 2017, the brand merged as a joint venture when it purchased Draft, a fantasy sports operator. This allowed the company to begin expanding into the North American market. 

In 2018, Flutter Entertainment made another big move by acquiring 61% of FanDuel, a preowned fantasy sports betting website. The merger indicated the brand's intention to capitalize on the new sports betting opportunities in the US, as most states legalized betting. 

Flutter Entertainment Casino Features

All the casino websites owned by Flutter Entertainment feature excellent customer service. Their agents are ready and well equipped to respond to client requests. On top of that, they feature an incredible range of fascinating and fair games. Some of the notable features of these gambling websites include:

Simple Design

Online casino websites owned by Flutter Entertainment are simple to makeover. Their straightforward design allows new players to navigate the site easily. 

Massive Game Selection

These online casinos feature an extensive collection of games from top-rated software creators. Their game lobby entails an impressive collection of thrilling games, such as live dealer games, table games, and slots. 

Impressive Bonuses and Promotions

Apart from the captivating welcome offerings, these casino websites feature generous rewards that motivate customers and improve their winning odds. Once you join any betting platform owned by Flutter Entertainment, get ready to enjoy free spins, reload bonuses, freerolls, match bonuses, VIP programs, and much more. 

Flutter Entertainment Brands

Flutter Entertainment operates several betting websites, including casinos. This UK-regulated operator serves more than 6 million enthusiastic gamers worldwide. Top-rated brands under this company include FanDuel, Betfair, Sportsbet, Paddy Power, and Adarabet. 

Currently, EveryMatrix offers the CasinoEngine iGaming Integration platform in Spain's regulated market. Through the collaboration, Betfair accesses a vast selection of gaming suppliers. Additionally, CasinoEngine Direct Solutions has been assigned due to its capacity to meet Betfair and Paddy Power's strict requirements to offer a unified experience for all gamers. 

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Betfair

Betfair is a leading betting platform under the wings of Flutter Entertainment. The Betfair exchange is considered an industry standard, providing gamer’s peer-to-peer access to a pool of bets that cannot be traced elsewhere. This famous black-and-yellow betting site recently had a minor image makeover that gave it a new look. The platform features different games, such as;

  • Live Casino
  • Casino
  • Bingo
  • Poker
  • Betfair-Branded Slot Machines

All new players will get free bets of up to £30 after registering an account with Betfair. 

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Paddy Power 

Paddy Power is a leading sports betting website that took a different path to success than the Betfair brand. Betfair became successful due to hard work and a reputation for good quality. However, that does not mean Paddy Power offers a low-quality experience- it does offer top the best quality. However, this Irish-owned green-coloured betting platform attracted the attention of many gamers through its promotional stunts. Beneath the stunts is a betting website with an all-inclusive sportsbook, high-quality slots, casino games, poker, fantasy betting, and lottery draws. 

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Sky Casino

Sky Casino is a powerful online casino website focusing mainly on live betting. If you want to face off with live dealers against real players, then Sky Casino is the place to be. Blackjack and live roulette are the site's specialities. However, it has a limited selection of slot machines to play. 

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Sky Vegas

This high profile, Vegas-themed casino focuses on glitzy and modern games with thrilling bonuses and smooth video features. Moreover, Sky Vegas offers generous welcome bonuses. They include promotions that do not have a wagering requirement. Any individual who creates an account will receive 50 free spins. The best part is that they can keep the money if they win cash from the free spins. 

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Poker Stars

On top of t its flagship Paddy Power and Betfair brands, Flutter Entertainment owns Poker Stars. This is a widely recognized and most prestigious online poker website. Even though the platform provides a broad suite comprising sportsbooks and casinos, its poker-centric focus and identity are the brand's core. Poker Stars has built a flashy and high profile reputation, leveraging celebrity endorsements like its collaboration with Neymar Jr, a Brazilian football superstar. 

Like Sky Poker, the platform offers comprehensive learning materials for new players who want to learn the game. However, Poker Star goes the extra mile to provide a more solid and advanced training academy to assist players of all skill sets in advancing their poker skills. Additionally, the website's elite gamers can earn the privilege of representing the Poker Star brand. 

For the best gaming experience, the brand recommends that gamers use the dedicated mobile application. However, you can still access the site via a web browser. Irrespective of your access mode, the site is widely recognized as one of the most prestigious and glamorous poker brands. It is known for offering generous prize money and thrilling tournaments. 

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Sky Bet

Sky Bet is another rewound betting platform owned and operated by Flutter Entertainment. The site has a dedicated channel on Sky TV. Additionally, the platform has created a good name by sponsoring all professional football divisions in England, except the Premier League. 

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Sky Bingo

While most Flutter Entertainment websites provide bingo games, Sky Bingo specializes in them. There are some thrilling arcade games on the website to fill the time as you wait for your bingo room of choice to be available. On top of that, it is a wall-to-wall bingo site, and you can play it free. However, you must log in on a Sunday 8-9 pm to play free. 

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Sky Poker

Sky Poker is one of the renowned poker sites in the UK that is newbie-friendly. Therefore, the platform is ideal for playing when you want to try online poker but need help knowing where to start; it has a poker academy open to newbies that will take you from an amateur to a practical, understanding and competent gamer who can share virtual tables with seasoned players. 

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Tombola Bingo

Tombola Bingo is different from your average bingo website. All the bingo rooms and games at Tombola are exclusive to the website, and most are innovative in their approach. For instance, Reel Bingo combines the components of slots and bingo uniquely from Slingo. 

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Tombola

Whenever the brains behind the creation of Tombola decided they needed to capitalize on the brand by including slots and casino games, they had two alternatives. The first option was adding new games to the existing website, which risked diluting its bingo offerings. 

Another option was to create a new and standalone site. It is common for giant casino websites to consider the first alternative, but Tombola chose to develop a tombola arcade. While the website does not offer many games, everything you do at Tombola Arcade is exclusive to the website. The best news is that Tombola Arcade is more generous than the parent Tombola website with its welcome package. It triples your cash to a maximum of £75. It does not impose a wagering requirement. 

Promotions and Bonuses

You can hone your gaming experience and increase your earnings by taking advantage of bonuses and promotions available at Flutter Entertainment. Once you join any casino affiliated with Flutter Entertainment, you will be welcomed with generous offers that boost your starting deposit. They offer you more money to play. Additionally, the websites offer free spins on specific slot games. With the free spins, games have a clear chance to win real cash without risking their money. 

Common Games at Flutter Entertainment Casinos

The gambling company offers gamers an impressive collection of top-quality games. The site's game categories comprise video poker, live dealers, and more. 

Slot Machines

The slot machines are designed to cater to every preference and interest. Their themes range from ancient civilizations to hi-tech worlds. Therefore, whether you are a sci-fi fanatic or a history buff, a slot machine always takes you to your preferred universe or era.

Brace yourself for unmatched excitement with slots' bonus features, such as interactive mini-games and free spins. These features increase your winning chances and ensure immersive and entertaining gameplay. 

Some lots offer progressive jackpots that increase with each bet you place. With some luck, you can win life-changing money. 

Live Dealer Games

At Flutter Entertainment casinos, you can engage with seasoned dealers and enjoy the excitement of playing in real-time. Most of the top-rated games with real live dealers are designed to offer an entertaining and engaging gameplay. Here are the reasons to dive into the live dealer experience at Flutter Entertainment casinos:

Real-time collaboration with real casino players: it is as if you are playing in a real casino from the comfort of your house.

  • It offers an authentic gameplay experience: Just like in a traditional casino, you'll watch as real dealers spin the wheel or shuffle the cards. 
  • Top quality streaming: Live dealer games will quickly relieve your boredom. You will enjoy clear graphics and smooth gameplay. 
  • An assortment of impressive games: Are you passionate about roulette, poker, or blackjack? Do not worry; Flutter Entertainment casinos have many live dealer games that fit your preferences. 

Some online casino websites feature various variants of bingo games. Other games you can play include online scratch cards, online sudoku, and keno. 

Payment options

Like most casino parent companies, Flutter Entertainment casinos offer various payment options. This is important to ensure that games enjoy a practical and seamless gaming experience. 

  • Debit/credit card: players should rely on MasterCard or Visa for secure and fast transactions. A debit or credit card payment is the best choice for gamers who like the familiarity and reliability of traditional banking options. 
  • E-wallets: The ability to utilize popular wallets like Skrill and PayPal streamlines the payment process. E-wallets are known for their security and speed, making them the best choice for games that value peace of mind and convenience.
  • Bank transfers offer a straightforward way of transferring cash from the bank account to the casino account. Even though they might take longer than other options, they provide a reliable means of managing the betting funds directly from the bank. 
  • Crypto: Using digital coins such as Ethereum and Bitcoin offers a new level of security and privacy. This method appeals to gamers who are at the forefront of financial technology.

Security and Fairness

Flutter Entertainment casinos have implemented robust security measures to protect your sensitive data. They are powered by up-to-date encryption technology that prevents illegal access. 

They are dedicated to levelling the gaming field for all users. Reliable software providers power all their games, ensuring fair outcomes. The best part is that the software suppliers use verified RNGs (random number generators). 

The RNG generates random results for every game, ensuring every gamer has an equal chance of winning. That is not all! All the online gambling sites owned by Flutter Entertainment are frequently audited by independent bodies to certify the fairness and integrity of games. 

Customer Support

A dedication to customer satisfaction is at the heart of the company's operation. Flutter Entertainment has instituted a solid response mechanism to ensure that gamer input is integral to game creation and platform improvement. The websites have a FAQ section that offers answers to common questions. Additionally, the websites provide the same communication mode, including live chat, email, and private messaging. 

Pros and Cons at Flutter Entertainment Casinos

Online casino websites managed by Flutter Entertainment offer several benefits, such as safe banking options, high-quality games, user-friendly interfaces, international recognition, and more. Nevertheless, the sites do not accept all gamers and forbid players from some regions. 

Pros

  • Impressive game collection
  • Robust security
  • Mobile support
  • Bountiful rewards
  • Excellent customer support 

Cons

  • The casinos restrict games from some regions.

Conclusion

Flutter Entertainment PLC runs many casino, poker, and betting sites in the UK. All the websites offer exceptional casino games and betting opportunities. Additionally, they offer great bonuses and promos for new players and long-term gamers. Since all betting sites are mobile-friendly and provide dedicated apps, you must try them.

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